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‘Shopping’ These Best of Beauty Winners

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By: Jamie Matusow

Editor-in-Chief

Time Inc.’s All You, a magazine built on a unique social foundation to help women make smarter purchases, is featuring the 50 Best Beauty Buys of 2014 – but what’s most interesting is the shopping features associated with it.

The winners were chosen by the magazine’s readers. Here’s a few:

• MAKEUP – Best Primer: L’Oréal Youth Code Pore Vanisher, $25
• FACE – Best Moisturizer with Sunscreen: Olay Total Effects daily moisturizer, SPF 30, $18
• HAND + NAILS: Best Nail Polish: Sally Hansen Triple Shine nail color, $5
• HAIR – Best Hairspray: Got2B Rise ‘n Shine Luminous Lift, $8
• BODY – Best Deodorant: Degree MotionSense antiperspirant deodorant, $6

All You’s website features the ability for readers to “shop now” – and instantly purchase the winning products, while also receiving price drop alerts.

And the print issue isn’t left out – readers can download the Digimarc Discover app, and then scan the icons on specially makred pages to purchase each item.

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